Press Releases

IMS Research launches new Consulting approach to identify better business growth opportunities
Date: 24 February 2011

IMS Research today announced the launch of its new Strategic Market Assessment (SMA) service, which will form the cornerstone of the company’s continued expansion into strategic consulting. SMA will provide clients with objective, detailed and clear recommendations for the best markets to focus on to achieve profitable business growth.

When asked what benefits a Strategic Market Assessment offers over other strategic consulting approaches, IMS Research President, Ian Weightman, said “Each SMA we conduct for a client can draw upon the expertise of over 100 IMS analysts located around the world, plus over 250 reports and databases covering virtually every electronics and industrial automation product. We are uniquely placed to explore all possible opportunities that fit with our client’s core objectives, and to consider multiple criteria in order to make very specific strategic recommendations. Feedback from clients has been that most of the engagements they have undertaken with firms that use a more traditional strategic consulting approach have tended to result in generic recommendations that lack clarity in how they were arrived at - so crucial in allowing businesses to judge the value of a recommendation.”

The Strategic Market Assessment service is so effective at delivering actionable recommendations because it relies on a proven methodology developed from IMS’s own consultancy projects. It uses a five stage process, with detailed feedback being given to the client after each stage to ensure that the process is transparent and flexible. Each SMA project is managed by one of IMS Research’s experienced Research Directors who coordinates the analyst teams that work on the project.

IMS Research has already begun offering the SMA service to its key clients, and the very positive response it is receiving has led it to extend the offering to all sizes of company that are involved in any electronics or industrial automation market.

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IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs more than 6,000 people in 31 countries around the world.

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