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Bluetooth Stereo-type Cast Aside
Date: 01 February 2012

For many years poor audio quality has been considered the main reason why the stereo Bluetooth headset market has not realized its full potential. However, after a recent study: ‘Unlocking the Potential of the Stereo Bluetooth Headset’; IMS Research believes this is no longer the case.

“Despite a general consensus within the industry that, along with consumer awareness, a perception of poor audio quality are the major barriers holding the market back, there was a far bigger issue indicated by respondents” noted Liam Quirke, Connectivity market analyst at IMS Research.

Almost two thirds of respondents that had considered buying a stereo Bluetooth headset suggested that price was an issue that prevented them from doing so. Conversely, only 35% of those that had considered purchasing a stereo Bluetooth headset decided against it because of poor audio quality. Closely following the issue of audio quality was the ease of pairing the headset with the host device, with 31% of respondents indicating that ‘ease of connection’ was a barrier to purchase.

When compared with prices for corded stereo headphones it is not hard to understand why, many of these are also currently bundled with devices. But, with increasing stereo Bluetooth headset device qualifications, prices are anticipated to fall and awareness set to increase. According to both consumers and the industry, this may be the catalyst this market requires.

 

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About the Report ‘Unlocking the Potential of the Stereo Bluetooth Headset’

The report ‘Unlocking the Potential for the Stereo Bluetooth Headset’ examines the market for Bluetooth stereo headsets from a consumer perspective. It explores the issues holding back the stereo headset market. The report asks key questions such as: “are you familiar with the concept of Bluetooth stereo?”; “if a Bluetooth stereo headset was bundled with your PMP would you use it”; “how much are you prepared to pay?”; “which brand of headset are you most likely to buy/use?”; and many more questions.

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Editors Note :

For more information please contact:


Liam Quirke, Market Research Analyst


Liam.Quirke@imsresearch.com Tel: +44 1933 402 255.


 


Press Managers:


 


Europe


Susan Revin


Susan.Revin@IMSResearch.com Tel: +44 1933 40 22 55


 


US


Stacy Hackenberg


Stacy.hackenberg@imsresearch-usa.com Tel: +1 512 302 1977


 


Asia Pacific


Yvonne Zhang


yvonne.zhang@imsresearch-china.com Tel: +86 21 6720 1823

About IHS Inc. (www.ihs.com)

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS employs more than 5,600 people in more than 30 countries around the world.

About IMS Research:

IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, custom research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan, South Korea, and Japan. To find out more, contact IMS Research: enquiries@imsresearch.com; T: +44 (0) 1933 402255; http://imsresearch.com.