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Connected TVs Are Quickly Dominating the Over-the-Top Video Hardware Landscape, Says IMS Research
Date: 26 September 2011

Austin, TX  – September 19, 2011. Though a rapidly increasing variety of connected devices are expected to deliver over-the-top (OTT) video to consumer households, the market is definitively being overtaken by connected TVs, believes IMS Research.

 

As OTT video functionality  becomes standard in progressively more affordable TVs, the connected TV installed base will inherently continue to grow regardless of whether consumers are specifically seeking OTT capabilities or not. As consumers gradually connect TVs to the Internet over time, connected TVs will likely become not only the most popular OTT device, but also the most-utilized.

 

“Televisions, despite their higher price point compared to Blu-ray Disc players and game consoles, tend to be more mainstream devices that are purchased in greater numbers and are more universally present in a larger number of households worldwide,” according to Paul Erickson, Senior Analyst at IMS Research. “As broadband penetration increases worldwide and OTT functionality becomes commonplace in all but the lowest-end TVs within the next two years, it sets the stage for connected TVs to be the most globally-significant OTT video device over time.”

 

Although certain devices such as game consoles may have higher rates of connection to the Internet in the present day, a faster-growing installed base and rising consumer OTT awareness are expected to quickly propel connected TVs ahead of game consoles in OTT usage within the next few years. According to IMS Research, the worldwide installed base of connected TVs is already expected to surpass that of high definition game consoles by the end of this year.

 

“We expect yearly shipments of connected TVs to reach 180 million units worldwide in 2016, and for yearly shipments of connected TVs to begin outnumbering shipments of all other consumer OTT video devices combined by 2015. Pay-TV operators, application developers,

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Editors Note :
For more information please contact:
Lucy Green - PR Consultant
T: +44 (0) 7817 698366 lgreen@greenfieldscommunications.com
IMS Research
Paul Erickson – Senior Analyst
T: +1 512 302 1977 Paul.Erickson@imsresearch-usa.com
About IHS Inc. (www.ihs.com)

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS employs more than 5,600 people in more than 30 countries around the world.

About IMS Research:
IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, bespoke research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan and South Korea. To find out more, contact IMS Research: enquiries@imsresearch.com; T: +44 (0) 1933 402255; http://imsresearch.com