TV Set Shipments to Thrive in Emerging Markets
Date: 08 August 2011

Emerging markets will experience TV set shipment growth through 2015, which will offset a weakening TV market in developed regions.

Global market research firm IMS Research has updated its Television Shipment Database and Forecast with new information regarding TV set shipments split by technology, screen size, and feature in addition to TV households split by reception platform in 70 countries. The update reveals that the TV set market in developing regions is projected to grow over the next five years, while in the rest of the world TV shipments are expected to either decline or stabilize. Furthermore, IMS Research has included forecasts for several key TV types, including LED-LCDs, 3DTVs and Connected TVs.

 The forecasts indicate that in the next five years TV set shipments will increase in Latin America, Eastern Europe, MEA and most of Asia Pacific, with a compound annual growth rate of 2.2%. However, in Japan and Western Europe TV shipments are expected to decline, while the North American TV market stabilizes through 2015. According to Veronica Thayer, lead researcher for the Television Shipment Database and Forecast, “The TV set market in developing regions still has room to grow. TV household penetration will increase, as well as the number of TVs per household. CRTs are being replaced with flat panel televisions, and economic growth facilitates the adoption of new technologies.” Thayer also adds: “The situation in developed regions is completely different: they’re saturated markets, most of these countries have completed their digital transitions, and consumers have already replaced their CRTs and purchased HDTVs. New features such as 3D and connectivity will drive sales, but they won’t motivate consumers to replace a flat panel TV purchased 3 years ago.”

Recent updates also show increasing demand for LED-backlit LCD televisions worldwide. LED-LCD TVs reached around 20% of the total LCD TVs shipped during 2010. IMS Research expects that this technology will become cheaper and the price gap between CCFL backlight and LED backlight televisions will close in the next five years, resulting in LED-LCD TVs dominating the market by 2015. 3DTVs and Connected TVs will start gaining more presence in the television market, with TV manufacturers including these features in most of their upcoming models. IMS Research forecasts that during 2015, close to 50% of the TV sets shipped worldwide will have 3D capabilities and more than 60% will connect to the internet.

Veronica Thayer will be attending the ABTA 2011 Expo & Conference in São Paulo, Brazil. To schedule a meeting during the event please contact by email Veronica.Thayer@imsresearch-usa.com

Editors Note :

This online database service provides detailed and comprehensive analysis of the worldwide television market. It is updated quarterly throughout the year and more frequently if significant market changes occur. In addition to historical and current year statistics, forecasts are provided for the next 5 years. The TV households are segmented by reception method, and the TV set statistics are sub-divided by technology (CRT, LCD, LED-LCD, PDP, Projection, and OLED), by screen size, and by feature (iDTV, 3DTV, Connected TV).

About IHS Inc. (www.ihs.com)

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS employs more than 5,600 people in more than 30 countries around the world.

About IMS Research:

IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, bespoke research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan and South Korea. To find out more, contact IMS Research: enquiries@imsresearch.com; T: +44 (0) 1933 402255; http://imsresearch.com

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