TVs – Destined to Become a Major Platform for Next Generation User Interfaces
Date: 20 December 2011

In the next two years, televisions will represent a surprisingly large opportunity for the implementation of advanced user interface (UI) technologies, and a variety of major consumer electronics brands will be aggressively bringing TVs with varying implementations of gesture, motion ,and voice control technologies to market over the next several product generations.

Due to the evolving need for consumers to interact more conveniently and effectively with technology, makers of televisions will increasingly utilize differing mixes of advanced UI technologies. Though smartphones are commonly considered a natural target for these enhancements, given the pre-existing presence of relevant hardware such as cameras and motion sensors, television sets represent a significant growth opportunity over the next few years.

Ever since the advent of the remote control, the basic paradigm for controlling the television has not changed substantially. According to Paul Erickson, senior analyst at IMS Research, “Companies such as LG and Microsoft, with their respective efforts in motion, voice, and gesture control in their Magic Remote and Kinect peripherals, are only the first of several major companies who are already in the process of implementing next generation UI technologies for controlling the TV experience.”

According to the IMS Research report, “Next Gen User Interfaces: Touch, Gesture, Motion, and Voice – 2012 Edition ,“ connected TVs are expected to be second only to smartphones in shipment share of the 1.7 billion device total opportunity for advanced UI technologies in 2012. By 2015, connected TVs are expected to actually lead smartphones in share of the consolidated opportunity for gesture, motion, and voice control. This represents a clear, substantial opportunity for major electronics brands wishing to differentiate their TV product lines over the next several years, one which is already being taken advantage of in these companies’ long term product strategies.

The most significant implementations of advanced UI technologies within TV sets will be driven by the desire to enable hands-free operation, faster navigation of connected TV interfaces, and easier, more powerful content search capabilities. IMS Research expects motion, gesture, and voice control to see significant adoption within high end sets among the major consumer electronics brands over the next two years.

“Given the current economic climate, the major brands clearly intend to make it challenging for Apple to justify their traditional price premium to consumers should the company launch a TV in the near future. Those believing that that Apple’s rumored entry into the TV business will either be the first, or the only competitor with combinations of next generation UI technologies such as gesture, motion, and voice control are going to be quite surprised at the upcoming 2012 CES and what takes place over the next 18 months. “

Editors Note :

The study “Next Gen User Interfaces: Touch, Gesture, Motion, and Voice – 2012 Edition” offers a current analysis of the technologies transforming the human-machine-computer interface. It provides a concise explanation of touch, gesture, motion and voice control advances as well as a concise cost/benefit analysis and tradeoffs of each. Key markets
such as factory automation, automotive, security, mobile tech, education, digital signage and consumer electronics are discussed, along with barriers to entry for each technology. Estimates for opportunity in terms of total device shipments, as well as shipments and revenues for next gen UI technologies, are provided through 2015.

About IHS Inc. (www.ihs.com)

IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS employs more than 5,600 people in more than 30 countries around the world.

About IMS Research:

IMS Research is a leading independent supplier of market research and consultancy to the global electronics industry, offering syndicated market studies, bespoke research and consultancy services. Clients include most of the household names in the industry. IMS Research has offices in Europe, the US, China, Taiwan and South Korea. To find out more, contact IMS Research: enquiries@imsresearch.com; T: +44 (0) 1933 402255; http://imsresearch.com

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