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Home / Products & Services / Market Intelligence Services
Market Intelligence Services (MIS)
On many occasions, clients wish to have data more frequently than once per year. They may have quarterly or twice yearly planning sessions, or the market may be moving very rapidly, necessitating frequent modifications to forecasts and plans, and more regular monitoring of competitor activity.
In these instances, IMS Research offers a number of services which provide ongoing monthly or quarterly data: market intelligence services, tracking services and databases.
Our market intelligence services provide regular monthly or quarterly data on specific markets. The structure and content of these services varies depending on the market studied. Some are concise reports, with updated top-level market statistics and news from the last quarter. Others are much more detailed and effectively provide a complete picture of the market to the client every quarter.
Whichever format is adopted, these products allow clients to quickly assess changes in the market and adjust marketing plans, strategies and tactics accordingly.